YouTube announced some updates at VidCon recently.
There weren’t as many as there were last year, as they made an update announcement in June which laid out 10 updates coming over the next couple of months.
In this post, I’m going to go over the “new” updated updates from YouTube from VidCon 2015.
1. Mobile Is HUGE
The first update is that mobile is huge.
There has been a 100% increase in mobile usage year on year on YouTube.
Currently 56% of all views are from mobile, so it’s understandable that YouTube will be focusing on mobile more and more over the coming years.
This is also something you need to keep an eye on so that your videos are optimised for mobile so people watching them on those devices can view them easily.
2. Updates To The YouTube App
YouTube have updated the interface of the app so it’s easier to get access to your favourite Subscriptions.
From a business point of view, this means that you can let people know how to get access to your content easier through the app.
The BIGGEST thing they updated, which they didn’t talk about at VidCon is the fact that you can now make basic video edits on video from your phone and upload it directly to your YouTube Channel. You can add your Title, Description and Tags too.
This is a major step forward on the app and we’ll see more advancement on that over the coming months and year.
These updates on only available on Android at the moment, and will be available on iOS shortly.
3. Live Streaming Will Be Easier To Do
We were told that we’ll be able to go from 12 clicks to 3 to be able to Live Stream video onto our YouTube Channel very soon.
With Periscope becoming very popular and Twitch setting records for views by Gamers, YouTube want to make everything a lot easier so they can keep or capture their market share.
There is more software coming on the market, which will bring the price down, and with that we’ll have more hardware too, again bringing the cost down and the barrier to entry.
This is a good thing for the consumer all round.
I have seen a sneak preview of this and will let you know more about it when it happens.
4. 3D – 360 Degree Video
We already have 360 degree video on YouTube right now.
There are cameras from a number of companies that make it easy to capture 360 degree footage.
Next on YouTube’s list is the ability to have 3D – 360 degree footage.
This means that not only will you able to see everything in the space in 360 degrees, but you’ll also be able to move in that space too, in a 3 dimensional manner.
This will make it so that footage will become like a video game where you can see everything around you and also move through the space as if you were actually there.
How they’re going to do it, I have no idea, but that’s why they hire all those PhD’s and engineers! 🙂
Within the year, all YouTube Spaces will have the ability to film this footage, so that will be interesting to see when that happens.
5. 360 Degree Video Ads
Following on from 3D 360 Degree videos, YouTube will also be running 360 Degree Video Ads.
They will be running their first campaign soon, which I’m very interested to see.
I’m not sure this will be something marketers will be hopping on board with…
It could work for video games and maybe experiential venues, but for those of us selling normal products, your standard video will probably work fine.
6. 2 Addition YouTube Spaces
YouTube are rolling out more YouTube Spaces across the world.
They currently have 6 at
- Los Angeles
- Tokyo
- London
- New York
- Rio de Janeiro
- Berlin
The 2 new ones will be in
- Toronto
- Mumbai
For YouTubers in those cities/countries, it now makes it a lot easier for them to access the quality equipment that’s provided by YouTube there.
So those are the updates from YouTube at VidCon 2015. I’m interested to know your thoughts on these updates, and what you would like updated.
Feel free to let me know in the comments area below 🙂
