It seems like there is a YouTube update every other week. If it’s not an interface change, it’s links and buttons going missing…
So, with my recent trip to YouTube, I asked them what was coming up in the next few weeks and months, so you could be ready for the NEXT YOUTUBE UPDATE.
Here are 4 YouTube Updates you need to know about to be successful on YouTube and get your videos seen and ranked…
YouTube Update #1
The first major YouTube update is YouTube adding Annotations to TV and Mobile Apps. This is big because up to now, Annotations were only able to be used on the website YouTube.com and mobiles and TV cope with them.
Now YouTube are going to add that functionality to their Mobile Apps and also TV Apps, which will be on Smart TVs and Games Consoles. So now you’ll be able to get clicks from the videos on these apps.
YouTube Update #2
The second YouTube update happening on YouTube is their emphasis on Serialized Content. You can see this with the recent purchase of AwesomenessTV for $33m by DreamWorks. They have content added regularly like a TV Channel and has grown a huge audience from it.
YouTube Update #3
The third major YouTube update is that YouTube are moving to be more and more like TV. As mentioned in YouTube Update #2, they want serialized content because they want regular “Shows” like TV.
Now with Channels adding Paid Content to their viewers, YouTube is looking to maximize their revenues and start to make money from the billions of hours of video on their site.
YouTube Update #4
This is the biggest YouTube update of all… YouTube will be rolling out their One Channel Layout to all the channels in June. So it won’t matter if you like it or not, you’ll have to deal with it in June.
This makes things very interesting for Full Partner Channels who have customised headers on their Channels. This update will mean that everyone will be the same and there won’t be any need to join a Partner Network to become a full YouTube Partner.
So there you go, these are 4 updates coming to YouTube in the next few weeks and months. Let me know what you think of what’s happening at YouTube and how it will affect you. Let me know in the comments below.
If you have any questions about any of these updates, feel free to ask here to.
Make sure you make the necessary changes to your YouTube Channel to take advantage of these YouTube Updates before YouTube update without you knowing… 🙂