Now, for a lot of people, this question would leave them wondering about their own marketing and if it does have impact. For others they would simply answer "OF COURSE" without any regard whether it does or not. And for those remaining, they would wondering what I'm talking about... ;)
Now, it's a simple question, but it does have some serious implications.
If it does have Impact, what sort of impact does it have? Is it good, is it bad, does it motivate and inspire, or turn people off? Does it influence people to do what you want them to do, or do they just click away? In other words, do you get to the point very quickly? Do you get your message across in a way that people fully understand and are touched in a way that they want to hear your message and are more than likely going to do what you want them to do, ie buy your product?
Well, if it doesn't, then you need to do something about it!
Now, the reason I'm saying this is because I came across an individual that has this down. He has worked with the publishing Elite and taught them how to get their message across in such a way that Oprah wants them on her show. Now, that's Impact.