Blueprints To Profits – Product Launch

Blueprints To Profits is a program by Paul Lemberg. This Product Launch happened in 2010, and I set up the whole Product Launch Site, Secure Members Area, JV Blog, etc.
The site was integrated with 1ShoppingCart, WordPress and Digital Access Pass.

BlueprintsToProfits was a very large training program, with 60+ individual videos plus workbooks and additional training to go with it.
The theme was totally customised for the Product Launch and also for the Members Area.  The launch was before themes like OptimizePress or services like Kajabi became available to the masses. I had to take a video theme and customise it to give the look and feel of what Product Launch themes do today.
Prelaunch videos were plugged into the theme at the appropriate time during the Prelaunch sequence.
As well as plugging videos into the Prelaunch theme, graphics were also created for the Member Videos in the Member’s Area, as well as the whole interface.

Blueprints To Profits Video Image

Blueprints To Profits Video Image

Blueprints To Profits Card Image

Blueprints To Profits Card Image

There was also a 1Click Upsell with the product in 1ShoppingCart, which as then fed to Digital Access Pass if/when added to the customers purchase.
As well as the Prelaunch site and the Member’s Area, there was also a Product Launch JV site.

Blueprints To Profits Upsell

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Blueprints To Profits JV Page

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The site was updated almost daily, notifying JV’s during the Prelaunch phase, about when videos were being released and also giving them swipe copy.

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