Have you thought about the importance of a Budget in your Product Launch? If not, then you need to. You never know what can happen during your launch…
This video will explain more. 
During the Product Launch Manager training in LA with Jeff Walker, I got to meet Doug Fath. Doug is the owner of InvestingInCashFlow.com, which is a property investment training product.
Doug had a product launch coming up and I worked on his launch with some other PLM’s and we knocked that thing out of the park! We basically turned it from a $797 product to a $1297.00 product, and it totally changed the game for him and his business. But rather than me telling you about it, here’s Doug to give you his feeling on it all.
So I would like to thank Doug for such great words about what I and some other PLM’s did for him at the Product Launch Manager training event in LA.
I’ve been on YouTube and I came across a video for what could be perhaps the worst Product Launch video I have ever come across – and I’ve seen a heck of a lot of them!
Microsoft are launching Windows 7, and they’ve jumped on the Product Launch bandwagon in their own Microsoft way.
I have no idea what the effect they were trying to create with this video. Their concept is the “Launch Party” around Windows 7. What the…..???
It’s not as if Microsoft are loved all over the world by their users like Apple are. They have a group of people all talking about how they do Launch Parties around their laptop and how they have their friends play around the the new features of Windows 7. Good lordie, that the heck were they smoking?
They talk about “playing with Windows 7 before the party” and all that sort of stuff. Hey, we have a life. You should think of getting one too!!!!
Anyway, here’s the video. Let me know what you think in the Comments….
