Budget For Your Product Launch
Posted by: David Walsh in Marketing, Product Launches, Video on April 12th, 2010
Have you thought about the importance of a Budget in your Product Launch? If not, then you need to. You never know what can happen during your launch… This video will explain more. 
Will Smith On Success
Posted by: David Walsh in Latest News, Mindset on January 15th, 2010
A friend of mine sent me this video the other day. I wasn’t expecting much from it really, but 9 minutes and 57 seconds of the video was perhaps on of the best 10 minutes of time spent for a very long time. Will Smith really has got a grasp of what it is to be successful and can teach us all a thing or 2 about working, having a… Continue reading
Death of Forced Continuity
Posted by: David Walsh in Latest News, Marketing on January 15th, 2010
There seems to be something in the air, or maybe the water, or even the alignment of the planets, but the world of marketing, and especially Internet Marketing, seems to be getting a severe shake up at the moment.
On Dec 1 2009, the FTC imposed new guidelines for the use of testimonials on sites and in doing so imposed their own sort of “Google Slap” on the IM world.
Now, Visa and Mastercard are doing their own version of a “Google Slap” with merchants too… Continue reading
168 Hour Week
Posted by: David Walsh in Mindset on November 2nd, 2009
You want to
- Eliminate Procrastination?
- Be More Productive?
- Be More Effective?
- Achieve More?
- Make More Money?
Then this is a book that you definitely need!
I’ve had the pleasure to not only have met and learned from Kevin Hogan, but also to spent time with him and enjoyed his company.
When Kevin asked me to read his new book, “The 168 Hour Week” I jumped at the chance. Everything I’ve read of Kevin’s totally rocked my world in regards to what I needed it for. Kevin mentioned this book when we met last and now it was ready. His book on how to beat Procrastination and be immensely productive was now borne and I got the chance to read it.
Product Launch Manager Training In LA
Posted by: David Walsh in Marketing, Product Launches, Video on October 15th, 2009
During the Product Launch Manager training in LA with Jeff Walker, I got to meet Doug Fath. Doug is the owner of InvestingInCashFlow.com, which is a property investment training product.
Doug had a product launch coming up and I worked on his launch with some other PLM’s and we knocked that thing out of the park! We basically turned it from a $797 product to a $1297.00 product, and it totally… Continue reading
Does Your Marketing Have Impact?
Posted by: David Walsh in Marketing on October 6th, 2009
Now, for a lot of people, this question would leave them wondering about their own marketing and if it does have impact. For others they would simply answer “OF COURSE” without any regard whether it does or not. And for those remaining, they would wondering what I’m talking about…
Now, it’s a simple question, but it does have some serious implications.
If it does have Impact, what sort of impact does it have? Is it good, is it bad, does it motivate and inspire, or turn people off? Does it influence people to do what you want them to do, or do they just click away? In other words, do you get to the point very quickly? Do you get your message across in a way that people fully understand and are touched in a way that they want to hear your message and are more than likely going to do what you want them to do, ie buy your product?
Well, if it doesn’t, then you need to do something about it!
Now, the reason I’m saying this is because I came across an individual that has this down. He has worked with the publishing Elite and taught them how to get their message across in such a way that Oprah wants them on her show. Now, that’s Impact. Continue reading
Worst Product Launch Of All Time?
Posted by: David Walsh in Product Launches on September 24th, 2009
I’ve been on YouTube and I came across a video for what could be perhaps the worst Product Launch video I have ever come across – and I’ve seen a heck of a lot of them!
Microsoft are launching Windows 7, and they’ve jumped on the Product Launch bandwagon in their own Microsoft way.
I have no idea what the effect they were trying to create with this video. Their concept is the “Launch Party” around Windows 7. What the…..???
It’s not as if Microsoft are loved all over the world by their users like Apple are. They have a group of people all talking about how they do Launch Parties around their laptop and how they have their friends play around the the new features of Windows 7. Good lordie, that the heck were they smoking? Continue reading
Welcome To David Walsh Online
Posted by: David Walsh in Product Launches on February 8th, 2009
Hi there, welcome to my blog.
My intention for this blog is to bring you some insightful internet marketing information, some interesting Martial Arts information (Taekwondo and some MMA), sprinkled with some Personal Development, all peppered with a lot of humour and good charm.
There may be an occasional rant about the stupidity of someone or something, but since it’s my blog, I have the right to add what I like..!
Now, if at any point, I don’t achieve any of these goals, then feel free to slap me and remind me of what my intentions are and keep me on course to bring you some interesting and valuable content.
So, feel free to introduce yourself and let me know a bit about you. If you want to know a bit more about me, feel free to ask. I’m an easy going kinda guy.
I’m looking forward to interacting with you.
